The C2J theory was first presented in 2009 by Dr. Umair Mehmood, a well cited Cognitive Neuroscience Research Scholar and founding Rector of the Behavioral Sciences Research Center (BSRC). He introduced the concept of NeuroEfficiency and elaborated on the Calorie to Joule connection theorem. Dr. Mehmood believes that there are certain types of influences which adversely affect cognitive development in humans. Modern lifestyle makes it worse and we are not able to harness optimal amount of energy out of our routine dietary intakes.

He emphasized the need of a non-invasive device that doesn’t have to be operated on battery power. Something that is easy to use or wear without having the need to recharge or replace the batteries. Scientists discovered a novel combination of rare earth elements that could be fused together in proportion to shape an ornament. Legendary power of the Kashmiri Blue Sapphire added much needed protective properties and the BioSapphire Bracelet was eventually made available for mass production.